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by Andreas Moring : Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)

ISBN : #365815568X | Date : 2016-10-26

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PDF-39a4f | Dieses Buch erklärt, wie Zeitungshäuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig überleben können: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmacher auf, Print- und Online-Journalismus strikt zu trennen, die gedruckte Zeitung nur noch zwei- bis dreimal pro Woche erscheinen zu lassen und dabei konsequent auf inhaltliche Qualität und Konsistenz… Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)


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ISBN : #1483911608 | Date : 2013-03-19

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Tools Trade Modern Marketing Construction PDF 4f18783c7

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by Neil M. Brown : Tools of the Trade: Modern Marketing for Construction Brands

ISBN : #0984931902 | Date : 2012-01-09

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PDF-387c7 | TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels … Tools of the Trade: Modern Marketing for Construction Brands


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by Daniela Lehr : Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)

ISBN : #3835004794 | Date : 2006-09-26

Description :

PDF-bf83c | Daniela Lehr zeigt, unter welchen Bedingungen das Kundenbindungsmanagement einen Beitrag zum Sanierungserfolg von Unternehmen leisten kann, und präsentiert Handlungsempfehlungen für die Praxis…. Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)


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by Mike Lewis : Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence

ISBN : #0071794964 | Date : 2012-11-12

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PDF-cfd31 | The next step in the social media marketing revolution–proven tactics for standing out and drawing positive attention in the already overcrowded social webStand Out Social Marketing goes beyond the basics of establishing a social presence to offering a set of strategies and tactics designed specifically to help a brand rise above existing noise on the social web. The book presents case studies al… Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence


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by David Nassar : Rules of The Trade: Indispensable Insights for Online Profits

ISBN : #0071354638 | Date : 2001-02-22

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PDF-69bd3 | The concise, common-sense insights of a day trading pro Some traders spend thousands of dollars attending training seminars. If you don’t have the time or resources for that, pick up Rules of the Trade instead. This reliable, no-nonsense guide distills the insights of several online trading experts into one short, quick, and easy-to-read book that not only lists the rules, but explains what the… Rules of The Trade: Indispensable Insights for Online Profits


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: Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #354029001X | Date : 2005-10-19

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PDF-ef898 | This volume contains the proceedings of the 8th International Information – curity Conference (ISC 2005), which took place in Singapore, from 20th to 23rd September 2005. ISC 2005 brought together individuals from academia and – dustry involvedin manyresearchdisciplines of information security to foster the exchange of ideas. During recent years this conference has tried to place special emphasis … Information Security: 8th International Conference, ISC 2005, Singapore, September 20-23, 2005, Proceedings (Lecture Notes in Computer Science)


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by Lynda M LaMonte : From the Local Trenches: A Small Business Survival Guide for the Digital Age

ISBN : #0990759229 | Date : 2014-09-23

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PDF-eb366 | Main Street, as we know it, is struggling to survive. While local businesses have weathered prior economic downturns, this time is different. There are several factors causing disruption on Main Street and only those willing to adapt to change will likely be the ones left standing. From the Local Trenches is a wake-up call for small businesses and the communities they support. This e-book examine… From the Local Trenches: A Small Business Survival Guide for the Digital Age


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: Global Luxury: Organizational Change and Emerging Markets since the 1970s

ISBN : #9811052352 | Date : 2017-10-22

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: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

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PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

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PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by William B. Rouse : Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)

ISBN : #0471559040 | Date : 1992-05

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PDF-b62f3 | The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace,… Strategies for Innovation: Creating Successful Products, Systems, and Organizations (Wiley Series in Systems Engineering and Management)


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by A. C. Kiran Kumar : Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State

ISBN : #3847305506 | Date : 2011-12-15

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PDF-20405 | This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis wa… Consumer Behaviour and Marketing Strategy: A comparative study of public and private mobile service providers in Karnataka State


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by Lloyd Corder : The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization

ISBN : #141950696X | Date : 2006-02-01

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PDF-679e4 | Companies know that market research can be crucial to retaining customers and winning new ones. Yet many avoid undertaking survey research because they consider it expensive, slow, and difficult to administer. “Not so,” says author and research ace Lloyd Corder. “There are powerful, affordable ways to conduct surveys-in just two to three days.” In The Snapshot Survey, Corder gives business profess… The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization


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by Sandra Bell : International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US … European Markets (Contributions to Economics)

ISBN : #3790825492 | Date : 2010-12-08

Description :

PDF-a80c9 | China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese eco… International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US … European Markets (Contributions to Economics)


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